Gadgets – TechCrunch Brian Heater

When reviewing hardware, it’s important to integrate it into your life as much as possible. If you can, swap it in for your existing devices for a few days or a week, to really get an idea of what it’s like to use it day to day.

There are certain nuances you can only discover through this approach. Of course, that’s easier said than done in most cases. Switching between phones and computers every week isn’t nearly as glamorous as it sounds, especially when juggling multiple operating systems.

As a MacBook Pro owner, however, this one was a fair bit easier. In fact, there’s very little changed here from an aesthetic standpoint, and beyond the quieter keyboard and Siri integration, there’s not a lot that’s immediately apparent in the 2018 MacBook Pro refresh for me. That’s because I’m not the target demographic for the update. I write words for a living. There are large portions of my job that I could tackle pretty easily on an Apple IIe (please no one tell the IT department).

This upgrade is for a different class of user entirely: the creative professional. These are the people long assumed to be the core user base for the Mac ecosystem. Sure, they only account for around 15 percent of Mac users, according to the company’s estimates, but they’re the people who use the machines to make art. And as such, it’s precisely the group of influencers the company needs to court.

In recent years, however, some vocal critics have accused the company of taking that key demo for granted. Apple has seemed more focused on a populist approach to its technology. The simplification of pro software like Final Cut X and the seeming abandonment of the Mac Pro have been regarded as exhibits A and B.

For the first time in recent memory, the company has serious competition for the hearts and minds of creative pros, including Microsoft, which has made the category a focus with its high-end Surface line.

But the last two years have seen Apple fighting back. The company was uncharacteristically open about the status of the Mac Pro line, which has been undergoing a fundamental rethink. In the meantime, it released the iMac Pro and added a bunch of new features to macOS aimed firmly at that category.

The new MacBook Pro continues that trend; the form factor remains the same, and the changes are largely under the hood. But these are in fact extremely powerful machines but around the premise that, in 2018, one shouldn’t have to compromise power in order to go portable. Well, maybe a little — but in those cases where you need some intense graphical processing, there’s always an external GPU, which makes the machine capable of VR and other process-intensive tasks.

The new Pros top out at a bank-breaking $6,699, presenting a healthy jump over the highest-end models money could buy last year. For the rest of us, however, the starting price remains the same, at $1,799 for the 13-inch and $2,399 for the 15.

Keys to quiet

There’s a lot going on here. First, as many pointed out in the initial announcement, Apple didn’t alter the fundamentals here — they just made the loud typing a bit quieter. That was a surprise to many, given everything that’s happened on that front over the last several months. After all, if the company was going to go out of its way to update the technology, wasn’t a fundamental rethink in order here?

A couple of things. First, things (and lawsuits) didn’t really start getting hot and heavy on that front until recently. The first major class-action suit was filed back in May. Hardware iteration happens slowly, especially with a massive company that supports so many users. After all, you want to get things right — especially when correcting a known issue. A couple of months is hardly sufficient lead time.

Old keyboard

Second, Apple says the actual instances of real keyboard failure are a small minority. I’m inclined to believe that’s the case, though the internet certainly has the tendency to amplify these kinds of things. But still, there seems a reasonable possibility that some bigger fix is in the works.

The company will also point out that, in spite of pushback, many users like the new keyboards. Based on the multiple threads of discussion we had after the news was announced, I can tell you that this is anecdotally true among the TechCrunch staff.

Things got better with gen two, and I’ve certainly become more used to typing on it. I still didn’t love it at first, but I’d say I’m pretty much keyboard-agnostic at this point. I did have an issue with one key not working, but it was nothing a blast of canned air couldn’t fix. Another reason to always keep some lying around.

New keyboard

Along with the mechanics, the key travel is the same. So if you had issues with the typing being too shallow for your liking, sorry, you’re out of luck here. An early teardown points to a thin, silicone membrane sitting on top of the keyboard switch that serves to help protect the undercarriage from spills, food particles and the like. I once got a small piece of something stuck under there once, and it hampered movement entirely.

In my case, it was nothing that a blast of canned air couldn’t fix (we don’t all have one lying around, but we really should), but clearly not everyone has been so lucky on that front. It seems as though the muffling of the sound and the extra sense of tactile pushback was a happy accident of a kind here, but hey, we’ll take it.

Here’s a longish thing we wrote after getting our hands on the system. We enlisted Anthony Ha, TechCrunch’s Loud Typing World Champion five years running (they tried to recruit him out of college, but the allure of writing about VCs was too strong) to try it out. Even with Anthony downright punishing the keys, the result was noticeable.

The new keys aren’t silent, but they’re a lot less likely to get you kicked out of the library. There’s not a huge difference between the actual decibel levels between the two, but the older model’s more staccato typewriter clacking sound has become more dull and less harsh on the ears, which likely makes it sound that much quieter.

Another tidbit here for people who focused on such things: The keys’ cap color is ever-so-slightly lighter than the last. I thought I was going crazy at first, but there you go. I mean, I still think I’m losing my mind, but for non-keyboard-related reasons.

About those specs

Apple didn’t splurge on the specs with the review unit it sent along. The model sports:

  • 2.9 GHz Intel Core i9
  • 32 GB of DDR4 memory
  • Radeon Pro 560X
  • 4TB of storage

Configured on Apple’s site, that will run you a cool $6,669 — about the same as the monthly rent on a studio apartment in San Francisco from what I understand. It’s worth noting here that it’s the SSD storage that really pushes the cost into the stratosphere. That’s an additional $3,200 over the default 512GB.

Again, 4TB is probably overkill for the vast majority of users. All of the above configurations are really, but they’re there if you want/need them. Apple was able to push memory up to 32GB courtesy of finally introducing DDR4 to the MacBook. That move does come with a hit to the battery life, however, so the company went ahead and increased the battery size to offset that hit.

The company says the laptop gets around 10 hours of use in its testing. I admittedly put it through something a bit more rigorous than standardized testing when incorporating it into my daily usage, recording a podcast on Skype, listening to music while working/browsing the web (it’s part of my job, I swear) and got a few hours less than that.

As for performance, Apple’s not messing around here. Running Geekbench 4 (a popular PC benchmark), I got an impressive 5540 on the single core and 233345 with the multi core test. Geekbench got similar — if slightly lower — results in its own tests on the high-end. Here’s founder John Poole on the findings:

For the 15-inch models, single-core performance is up 12-15%, and multi-core performance is up 39-46%. Since the underlying processor architecture hasn’t significantly changed between the 2017 and 2018 models, the increases in performance are due to higher Turbo Boost frequencies, more cores, and DDR4 memory.

The 2018 MacBook Pro is the most substantial upgrade (at least regarding performance) since the introduction of quad-core processors in the 2011 MacBook Pro.

Taken together, that represents a significant upgrade from last year’s model. Individual performance will vary depending on a lot of different topics, but there’s no doubt these are powerful machines.

Hey, Siri

The addition of hands-free Siri functionality didn’t get a lot of play here, but it’s an important one — if not for the computer itself, then for Apple’s broader ambitions. Like Google’s play, Siri was mobile first.

But Apple’s assistant has always been about building a broader ecosystem of contextual search that can help the company tailor its offerings to individual user needs. We saw this manifest itself last year with the addition of HomePod, a typically Apple high-end approach to the insanely popular world of smart speakers.

The assistant has actually been available on macOS since Sierra (10.12) rolled out back in late 2016. This, however, marks the first time hands-free voice interaction has been available on the desktop. Apple says it was the T2, introduced on the iMac Pro, which allowed for the capability — just one of an extremely long list of features the company has offloaded on the proprietary chip.

Like other key features, Siri is enabled during setup. If you’re the sort who sticks masking tape over your webcam, you can also simply opt out of having the MacBook’s microphones listening in for the wake word. And you can always untick the “Listen for ‘Hey Siri’” box in Settings.

Setup is more or less the same as on iOS. You’ll be prompted to speak a couple of phrases to train the AI on your voice. Device interaction functions similarly as other assistant hardware ecosystems. The moment you say, “Hey, Siri,” your iPhone/Mac/HomePod, et al. communicate with one prioritize either the device the heard the query the best (likely the closest) or was most recently used.

I ended up disabling the feature on my phone in order to test it on the desktop, because there were too many instances of the phone picking it up or having Siri pop up on both at once and then disappearing on the one that was de-prioritized. When the feature was switched off the phone, however, its desktop counterpart was plenty responsive.

All of this leads to a key question: Is a desktop smart assistant ultimately very useful? The primary driver of voice functionality is the ability free up your hands from having to type. Presumably, however, you’ve already got your hands at or near the keyboard if you’re close enough for Siri to hear you.

Multitasking seems to be the primary use-case here. Say you’re typing and want to know the weather or find movie times, you can definitely do that. Ditto for sports scores — it took a query or two, but “did the A’s win yesterday?” got me the answer I wanted, with a conversation reply, “the Athletics eked out a win over the Giants in the Bay Bridge Series by a score of 4 to 3 yesterday.”

Hey Siri, a win is a win, okay?

Multimedia functionality, which seems like one of the most logical applications, is still limited here. Siri will find and play things in Apple Music, but ask her to play something on Spotify and that’s a no-go — you’ll get an Apple Music link and Wikipedia entry instead. Siri knows which side her bread is buttered on. Ask her to play a movie and she’ll confess that she can’t do that.

More functionality is surely on the way. For now, however, Siri on the desktop is more a nice addition than necessary feature.

Toning it down

Like Siri, True Tone is opt-in during the setup process. You can toggle it on and off at the beginning, which I suggest, just so you know what you’re getting yourselves into. And like Siri you can always go back into settings later to adjust if it’s not to your liking. Clicking Option and the Touch Bar bright icon will get you there, as well.

The effect, which debuted on the iPad Pro (and rolled out to other new iOS devices) utilizes a light sensor (new for the Mac) to determine the ambient color and brightness of its surroundings. It’s a sort of more sophisticated version of the brightness detection Apple computers have had on board for some time now.

If you’ve ever fiddled with a camera (even the one on your phone in most cases), you recognize the importance of white balance. That’s the thing that turns objects weird colors when you step into different lighting settings. It’s a key to perceiving contrast getting lifelike reproductions of images. I have two 15-inch MacBooks in front of me right now (that’s just how I roll), and it’s like night and day. You’ve got no idea how blue the screen you’ve been staring at is until you see it up against another True Tone-enabled display.

For a majority of us, it’s a nice feature, but for photographers, video producers and designers who rely on a MacBook for their work, it’s a much bigger deal. As recently published support documents point out, the feature will also work with a handful of secondary displays, including Apple’s own, and LG’s Ultrafine 4K and 5K.

Upgrade time?

I’m staring at my now 2017 MacBook Pro as I type this. It’s always tough to compete with the latest and greatest, especially when it’s been specked out like crazy. I’m going to miss the quieter keyboard and True Tone display, for sure. Hands-free Siri, I can really take or leave at the moment based on current functionality.

But I’m not ready for upgrade just yet. For a majority of users, the upgrades on the high end will mostly amount to overkill. Thankfully, however, the low-end price points remain the same at $1,799 and $2,399 for the 13- and 15-inch, respectively.

Those who expect a lot more from their machines will no doubt be excited to see what these laptops can do. The new MacBooks aren’t a fundamental rethink by any stretch of the imagination, but they’re a welcome acknowledgment that the company still considers creative pros a key part of its DNA.

Gadgets – TechCrunch Matt Burns

Apple released a refreshed MacBook Pro this week and top among the new features is a tweaked keyboard. Apple says its quieter than the last version and in our tests, we agree. But iFixit found something else: thin, silicone barriers that could improve the keyboard’s reliability.

This is big news. Users have long reported the butterfly switch keyboard found in MacBook Pros were less reliable than past models. There are countless reports of dust and lint and crumbs causing keys to stick or fail. Personally, I have not had any issues, but many at TechCrunch have. To date Apple has yet to issue a recall for the keyboard..

iFixit found a thin layer of rubberized material covering the new butterfly mechanism. The repair outlet also points to an Apple patent for this exact technology that’s designed to “prevent and/or alleviate contaminant ingress.”

According to Apple, which held a big media unveiling for new models, the changes to the keyboard were designed to address the loud clickity-clack and not the keyboard’s tendency to get mucked up by dust. And that makes sense, too. If Apple held an event and said “We fixed the keyboards” it would mean Apple was admitting something was wrong with the keyboards. Instead Apple held an event and said “We made the keyboards quieter” admitting the past keyboards were loud, and not faulty.

We just got our review unit and will report back on the keyboard’s reliability after a day or two at the beach. Because science.

Gadgets – TechCrunch Romain Dillet

Apple has announced a new investment fund to foster clean energy usage in China. The company isn’t just trying to switch its own offices and facilities. Apple is also working with its suppliers to expand the use of clean energy across the board.

For this fund in particular, Apple and 10 suppliers will invest $300 million over the next four years. Overall, the company expects to finance multiple clean energy projects to produce 1 gigawatt of renewable energy in China.

Apple isn’t going to manage the fund itself. The company is partnering with DWS Group, a division of Deutsche Bank. DWS will also participate in the fund.

The company started working on renewable energy projects a few years ago. Earlier this year, Apple claimed that 100 percent of its offices, retail stores, data centers and Apple-owned facilities are now powered by renewable energy.

Apple is not there yet when it comes to suppliers. The company has launched the Supplier Clean Energy Program back in 2015 with 23 manufacturing partners, and regularly shares updates — Foxconn seems to be missing so far.

By 2020, Apple and its suppliers hope to generate 4 gigawatts of clean energy. And let’s be honest, this is great news for the planet.

Gadgets – TechCrunch Matt Burns

Don’t look now, but the PC might not be dead. According to Gartner, collector of marketshare and industry metrics, worldwide shipments of personal computers just experienced the first year-over-year growth since 2012. Shipments totaled 62.1 million units, which is a 1.4 percent increase from the same time period in 2017. The report states “experienced some growth compared with a year ago” but goes on to caution declaring the PC industry as in recovery just yet.

The top five PC vendors all experienced growth with Lenovo seeing the largest gains of 10.5% — though that could be from Lenovo completing a joint venture with Fujitsu. HP grew 6.1%, Dell 9.5%, Apple 3% and Acer 3.1%. All good signs for an industry long thought stagnate. This report excludes Chromebooks from its data. PC vendors experienced growth without the help of Chromebooks, which are the latest challenger to the notebook computer.

Gartner points to the business market as the source of the increased demand. The consumer market, it states, is still decreasing as consumers increasing use mobile devices. Yet growth in the business sector will not last, it says.

“In the business segment, PC momentum will weaken in two years when the replacement peak for Windows 10 passes.” said Mikako Kitagawa, principal analyst at Gartner said in the report. “PC vendors should look for ways to maintain growth in the business market as the Windows 10 upgrade cycle tails off.”

Consumers will likely continue, for the most part, to keep a computer around but since the web is the new desktop, the upgrade cycle for a causal user will keep getting longer. As long as a home has a computer that can run Chrome, that’s likely good enough for most people.

Gadgets – TechCrunch John Biggs

In a truly fascinating exploration into two smart speakers – the Sonos One and the Amazon Echo – BoltVC’s Ben Einstein has found some interesting differences in the way a traditional speaker company and an infrastructure juggernaut look at their flagship devices.

The post is well worth a a full read but the gist is this: Sonos, a very traditional speaker company, has produced a good speaker and modified its current hardware to support smart home features like Alexa and Google Assistant. The Sonos One, notes Einstein, is a speaker first and smart hardware second.

“Digging a bit deeper, we see traditional design and manufacturing processes for pretty much everything. As an example, the speaker grill is a flat sheet of steel that’s stamped, rolled into a rounded square, welded, seams ground smooth, and then powder coated black. While the part does look nice, there’s no innovation going on here,” he writes.

The Amazon Echo, on the other hand, looks like what would happen if an engineer was given an unlimited budget and told to build something that people could talk to. The design decisions are odd and intriguing and it is ultimately less a speaker than a home conversation machine. Plus it is very expensive to make.

Pulling off the sleek speaker grille, there’s a shocking secret here: this is an extruded plastic tube with a secondary rotational drilling operation. In my many years of tearing apart consumer electronics products, I’ve never seen a high-volume plastic part with this kind of process. After some quick math on the production timelines, my guess is there’s a multi-headed drill and a rotational axis to create all those holes. CNC drilling each hole individually would take an extremely long time. If anyone has more insight into how a part like this is made, I’d love to see it! Bottom line: this is another surprisingly expensive part.

Sonos, which has been making a form of smart speaker for fifteen years, is a CE company with cachet. Amazon, on the other hand, sees its devices as a way into living rooms and a delivery system for sales and is fine with licensing its tech before making its own. Therefore to compare the two is a bit disingenuous. Einstein’s thesis that Sonos’ trajectory is troubled by the fact that it depends on linear and closed manufacturing techniques while Amazon spares no expense to make its products is true. But Sonos makes speakers that work together amazingly well. They’ve done this for a decade and a half. If you compare their products – and I have – with competing smart speakers an non-audiophile “dumb” speakers you will find their UI, UX, and sound quality surpass most comers.

Amazon makes things to communicate with Amazon. This is a big difference.

Where Einstein is correct, however, is in his belief that Sonos is at a definite disadvantage. Sonos chases smart technology while Amazon and Google (and Apple, if their HomePod is any indication) lead. That said, there is some value to having a fully-connected set of speakers with add-on smart features vs. having to build an entire ecosystem of speaker products that can take on every aspect of the home theatre.

On the flip side Amazon, Apple, and Google are chasing audio quality while Sonos leads. While we can say that in the future we’ll all be fine with tinny round speakers bleating out Spotify in various corners of our room, there is something to be said for a good set of woofers. Whether this nostalgic love of good sound survives this generation’s tendency to watch and listen to low resolution media is anyone’s bet, but that’s Amazon’s bet to lose.

Ultimately Sonos is strong and fascinating company. An upstart that survived the great CE destruction wrought by Kickstarter and Amazon, it produces some of the best mid-range speakers I’ve used. Amazon makes a nice – almost alien – product, but given that it can be easily copied and stuffed into a hockey puck that probably costs less than the entire bill of materials for the Amazon Echo it’s clear that Amazon’s goal isn’t to make speakers.

Whether the coming Sonos IPO will be successful depends partially on Amazon and Google playing ball with the speaker maker. The rest depends on the quality of product and the dedication of Sonos users. This good will isn’t as valuable as a signed contract with major infrastructure players but Sonos’ good will is far more than Amazon and Google have with their popular but potentially intrusive product lines. Sonos lives in the home while Google and Amazon want to invade it. That is where Sonos wins.

Gadgets – TechCrunch Jordan Crook

Apple has released a handful of new ads promoting the iPad’s portability and convenience over both laptops and traditional paper solutions. The 15-second ads focus on how the iPad can make even the most tedious things — travel, notes, paperwork, and ‘stuff’ — just a bit easier.

Three out of the four spots show the sixth-generation iPad, which was revealed at Apple’s education event in March, and which offers a lower-cost ($329 in the U.S.) option with Pencil support.

The ads were released on Apple’s international YouTube channels (UAE, Singapore, and United Kingdom).

This follows another 90-second ad released yesterday, focusing on FaceID. The commercial shows a man in a gameshow-type setting asked to remember the banking password he created earlier that morning. He struggles for an excruciating amount of time before realizing he can access the banking app via FaceID.

There has been some speculation that FaceID may be incorporated into some upcoming models of the iPad, though we’ll have to wait until Apple’s next event (likely in September) to find out for sure.

Gadgets – TechCrunch Matt Burns

According to a supply chain report, Apple is preparing to release three iPhone lines this fall. One, a 5.8-inch iPhone X with improved specs and lower price. Two, a new 6.5-inch iPhone X Plus with an OLED screen. And three, a 6.1-inch iPhone with Face ID, which is said to come in a variety of colors including grey, white, blue, red and orange.

Ming-Chi Kuo reports, via 9to5mac, that the 6.5-inch iPhone X Plus is said to take the $1000 price point from the iPhone X. This will cause the next iPhone X to be less expensive than its current incarnation. The colorful 6.1-inch iPhone will be the least expensive model with a price tag around $700. Information about storage was not included in the report.

The least-expensive iPhone is said to resemble the iPhone X and include FaceID though Apple might concede the dual-camera option to the higher price models. The analyst expects this $700 option to account for 55% of new iPhone sales and increase through 2019.

If the part about the colors is correct, Apple is set introduce a slash of color to the monochrome phone market. Currently, phones are mostly available in greys and blacks with most vendors offering a couple of color options through special editions. That’s boring. Apple tried this in the past with its budget-minded iPhone 5c. Making its best-selling model available in colors is a distinct shift in strategy. It’s highly likely other firms such as Samsung and LG will follow the trend and push the smartphone world into a rainbow of colors.

Gadgets – TechCrunch Matt Burns

Right now, the cable that comes with a new iPhone does not plug into a new MacBook Pro without a dongle. #donglelife is for real. If this leak is correct, though, that wrong might soon be righted.

Photos have surfaced showing what is an engineering prototype of an Apple 18 W USB-C charger, which is supposedly to be bundled with the next iPhone. If correct, this will let owners take advantage of the iPhone’s fast charging capabilities without purchasing anything else. Plus, it will let users connect the iPhone to a MacBook Pro out of the box.

This rumor surfaced last year, too, though no photos ever surfaced to back up the claim.

If true, this adapter will mark the first major change in the iPhone’s wall charger. Apple has long bundled a 5W charger with the iPhone. It works fine, but does not supply the phone with the necessary power to charge at its fastest possible speed. Even if the photos here show something other than an official Apple product, chances are Apple is readying something similar. Previous leaks show something similar.

Apple included fast charging in the iPhone 8, iPhone 8 Plus and iPhone X but didn’t include the necessary charger to take advantage of the technology. Owners have to buy a third-party charger of the $50 30W charger from Apple.

Gadgets – TechCrunch Matt Burns

Gather around, campers, and hear a tale as old as time.

Remember the HTC Dream? The Evo 4G? The Google Nexus One? What about the Touch Diamond? All amazing devices. The HTC of 2018 is not the HTC that made these industry-leading devices. That company is gone.

It seems HTC is getting ready to lay off nearly a quarter of its workforce by cutting 1,500 jobs in its manufacturing unit in Taiwan. After the cuts, HTC’s employee count will be less than 5,000 people worldwide. Five years ago, in 2013, HTC employed 19,000 people.

HTC started as a white label device maker giving carriers an option to sell devices branded with their name. The company also had a line of HTC-branded connected PDAs that competed in the nascent smartphone market. BlackBerry, or Research in Motion as it was called until 2013, ruled this phone segment, but starting around 2007 HTC began making inroads thanks to innovated touch devices that ran Windows Mobile 6.0.

In 2008 HTC introduced the Touch line with the Touch Diamond, Touch Pro, Touch 3G and Touch HD. These were stunning devices for the time. They were fast, loaded with big, user swappable batteries and microSD card slots. The Touch Pro even had a front-facing camera for video calls.

HTC overlayed a custom skin onto Windows Mobile making it a bit more palatable for the general user. At that time, Windows Mobile was competing with BlackBerry’s operating system and Nokia’s Symbian. None was fantastic, but Windows Mobile was by far the most daunting for new users. HTC did the best thing it could do and developed a smart skin that gave the phone a lot of features that would still be considered modern.

In 2008 HTC released the first Android device with Google. Called the HTC Dream or G1, the device was far from perfect. But the same could be said about the iPhone. This first Android phone set the stage for future wins from HTC, too. The company quickly followed up with the Hero, Droid Incredible, Evo 4G and, in 2010, the amazing Google Nexus One.

After the G1, HTC started skinning Android in the same fashion as it did Windows Mobile. It cannot be overstated how important this was for the adoption of Android. HTC’s user interface made Android usable and attractive. HTC helped make Android a serious competitor to Apple’s iOS.

In 2010 and 2011, Google turned to Samsung to make the second and third flagship Nexus phones. It was around this time Samsung started cranking out Android phones, and HTC couldn’t keep up. That’s not to say HTC didn’t make a go for it. The company kept releasing top-tier phones: the One X in 2012, the One Max in 2013 and the One (M8) in 2014. But it didn’t matter. Samsung had taken up the Android standard and was charging forward, leaving HTC, Sony and LG to pick from the scraps.

At the end of 2010, HTC was the leading smartphone vendor in the United States. In 2014 it trailed Apple, Samsung and LG with around a 6 percent market share in the U.S. In 2017 HTC captured 2.3 percent of smartphone subscribers and now in 2018, some reports peg HTC with less than a half percent of the smartphone market.

Google purchased a large chunk of HTC’s smartphone design talent in 2017 for $1.1 billion. The deal transferred more than 2,000 employees under Google’s tutelage. They will likely be charged with working on Google’s line of Pixel devices. It’s a smart move. This HTC team was responsible for releasing amazing devices that no one bought. But that’s not entirely their fault. Outside forces are to blame. HTC never stopped making top-tier devices.

The HTC of today is primarily focused on the Vive product line. And that’s a smart play. The HTC Vive is one of the best virtual reality platforms available. But HTC has been here before. Hopefully, it learned something from its mistakes in smartphones.

Gadgets – TechCrunch Romain Dillet

After years of legal procedures, Apple and Samsung have reached an agreement in the infamous patent case. Terms of the settlement were undisclosed. So is everything clear between Samsung and Apple? Not so fast, as Bloomberg reports that Apple wants to use OLED displays from LG to reduce its dependence on Samsung.

You might remember that Apple first sued Samsung for copying the design of the iPhone with early Samsung Galaxy phones. The first trial led to an Apple victory. Samsung had to pay $1 billion.

But the U.S. Patent and Trademark Office later invalidated one of Apple’s patents. It led to multiple retrials and appeals, and the Supreme Court even had to rule at some point.

After many years, Samsung ended up owing $539 million to Apple. According to Reuters, Samsung has already paid $399 million.

If you look closely at the original case, it feels like it happened many decades ago. At some point, the Samsung Galaxy S 4G, the Nexus S and a few other devices looked a lot like the iPhone 3G.

But now, it’s hard to say that Samsung is copying Apple. For instance, Samsung is one of the only phone manufacturers that hasn’t switched to a notch design. The Samsung Galaxy S9 and the rest of the product lineup still features a rectangular display. Huawei, LG, OnePlus, Asus and countless of others sell devices with a notch.

That could be the reason why it seems weird to spend all this money on legal fees for things that are no longer true.

And yet, the irony is that Apple and Samsung are the perfect example of asymmetric competition. They both sell smartphones, laptops and other electronics devices. But they also work together on various projects.

In particular, the iPhone X is the first iPhone with an OLED display. It’s a better display technology compared to traditional LCD displays. It’s also one of the most expensive components of the iPhone X.

According to Bloomberg, Apple wants to find a second supplier to drive component prices down. And that second supplier is LG.

LG already manufactures OLED displays. But it’s difficult to meet Apple’s demands when it comes to the iPhone. Apple sells tens of millions of smartphones every year. So you need to have a great supply chain to be able to become an Apple supplier. LG could be ramping up its production capacity for future iPhone models.

According to multiple rumors, Apple plans to ship an updated iPhone X with an OLED display as well as a bigger iPhone. The company could also introduce another phone with an edge-to-edge LCD display with a notch and a cheaper price.

There’s one thing for sure — it’ll take time to switch the entire iPhone lineup to OLED displays.